#TestForProstateCancer

Gone are the days when the only probing done was when people pried into other people's businesses. Now probing has been taken to a more literal sense. Yes I am talking about #TestForProstrateCancer. Though rectal examination is not the only way to test for prostrate cancer it is certainly an option, a very uncomfortable and invasive option.



PROSTRATE CANCER?😕

The one and only common non-cutaneous  (for those of us not acquainted with deep medical terms, this means the only cancer that does not affect the skin) cancer and the second leading cause of cancer- related deaths in the United States. Rectal examination is not the only way to test for prostate cancer. Though one of them there are other more "scientific ways" to go about it.

PUBLIC RELATIONS CHALLENGES FOR #TestForProstateCancer👎

Some of the said challenges include choosing the right channels to use. In this case choosing the right channel might mean saving someones' life. Choosing the right channel will ensure that the public relations practitioner gets the message or awareness of #TestForProstateCancer to not only a wide audience but also the right audience Getting the message out there in this day and age is not enough anymore, you have to make sure you used the right channel out of hundreds of available channels. Another thing that may pose as a challenge is the fact that prostate cancer is more common in men 65 years of age and older so as a public relations practitioner we have to also consider the communication channels these old lads are acquainted with.

PUBLIC RELATIONS OPPORTUNITIES👍

Along with the challenges comes the opportunities as well. New forms of communication have made things easier for public relations practitioners because with the new media things are faster and instant. It is easier and quicker to get feedback on matters so issues can be resolved which helps in better time management. No one has to write letters and travel all the way to post offices to be met by a feet numbing que.

OPINIONS👄💬

#TestForProstateCancer is a very serious issue that I feel is given as much attention as it should. Honestly the world gives more attention to the Kardashians than a terminal disease that in my opinion should be rectified. Along with giving attention to #TestFor ProstateCancer, we also need to find a way to make people more aware.